In Chapter:
http://www.sears.com - compare w/wal-mart
http://www.wal-mart.com - comparewith sears
http://www.volvocars.com - on line
http://disney.go.com/disneyinstitute/ProfessionalPrograms/index.html re:themes? business philosophy?
http://www.britannica.com -re: redefining core business, meeting challenge of CD-Rom technology
http://www.toysrus.com - Discussion and Writing Questions
http://www.godiva.com - Discussion and Writing Questions
http://www.companyname.com - Discussion and Writing Questions
http://www.ama.org - Discussion and Writing Questions
http://tours.excite.com - Discussion and Writing Questions
http://www.burton.com - Video Case

Activity Concept:
Marketing on the Web is a relatively new approach.  You've readabout a Levi's vice president who found it valuable to conduct personalresearch to learn what teenagers were thinking about in order to betterdevelop prooooducts with appeal for that group of potential customers forLevis.

Visit three of the suggested Jeans websites (or substitute ones youfind yourself) and decide the marketing approach that is reflected in thedesign of the site.  What means have been provided in order to gatherdata on who visits the site?  How could this information be helpfulin further development of the marketing approach used by the company? Whatdo the following elements suggest as to the company's current philosophyof marketing? About Us/Who We Are, History, Employment Opportunities, CustomerService, Etc.

Teachers: Expand this activity.
Use other product sites to compare in the following categories - music,cosmetics, automobiles. Ask students to choose a category  then visit3-5 sites in this category by which to make their comparisons. Developpa table to chart the elements of each site for comparison purposes - elementssuch as marketing orientation, customer value, societal concepts, marketingobjectives

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Featured URL: http://www.westjet.ca

Vignette

In Chapter
http://www.sabian.com (new directions)
http://www.pepsico.com
http://www.gillette.com
http://www.pg.com (Proctor Gamble)
http://www.ibm.com
http://www.express.style.com

Activity Concept
An important part of marketing is in developing a strategy for targetmarkets. The idea will be to
1. appeal to the entire market with one marketing mix (price, promotion,product, place)
2. concentrate on one segment of the market
3. Focus on multiple market segments with multiple marketing mixes.
Getrealgirl.com is marketing dolls using which of these strategies?  Have a look at related sites by other companies marketing to a similartarget market. Using one of these sites, design a strategy to appeal toa different target market - how would you change the site so that it isfor adults who are of retirement age or older?
Teachers: Expand this Activity
Have students develop a mission statement that reflects the marketingstrategy behind the appraoch taken in the activity (target market) Havesmall groups work together to develop a SWOT analysis for their plan.

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In Chapter
http://www.statcan.ca
http://aande.com
http://biography.com
http://mysteries.com
http://historychannel.com
http://historytravel.com
http://www.gct.com
http://maupintour.com
http://amazon.com
http://strategix.ic.gc.ca/SSG/ct01254e.html
http://www.cdma.org
http://www.wrigley.com - communityand social responsibility
http://apple.com (same)
http://benjerry.com (same)
http://www.newbalance.com -social causes?
http://www.nikebiz.com - socialcauses?
http://www.ipo.org - news
http://www.netcasino.com - socialresponsibility?

Activity Concept
Demographic for beer? Age, sex, profile target audience
How same/different from popular music?  - age, interests, howpersonalization comes into play - prosumers (Derrick quote) What can belearned from one to take to the other?
Teachers: Expand this Activity

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PART TWO: Analyzing Marketing Opportunities
4. Consumer Decision Making

Vignette: http://www.harrypotter.warnerbros.com
Harry Potter http://harrypotter.com
http://www.scholastic.com/harrypotter/home.asp
http://www.fandom.com/harrypotter/
http://www.HarryPotterRealm.com/

In Chapter
http://www.viarail.ca
http://www.mysimon.com
http://www.dealtime.co.uk
http://www.checkprice.com
http://www.landsend.com
http://www.roots.ca
http://www.oprah.com
http://www.ballyfitness.com
http://www.infotobacco.com
http://www.canadaegg.ca
http://www.best4x4.landrover.com/?authority.html

Activity Concept
Marketing cross fertilization - books and films.
Re: article "Haven't seen the film? Now read the book" Globe and MailJuly 14 on Lord of the Rings
Teachers: Expand this Activity

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In Chapter
http://www.webcom.com
http://www.embpage.org
http://www.exim.gov
http://www.ciia.org
http://www.dfait-maeci.gc.ca
http://www.infoexport.gc.ca
http://www.royalbank.com/trade/gateway
http://www.fita.org
http://www.tradecompass.com
http://www.xerox.com
http://www.contractscanada.gc.org
http://www.keebler.com
http://www.census.gov/pub/epcd/www/naiscod.htm
http://www.senco.com
http://www.loctite.com
http://www.fedex.com
http://www.business2business.on.ca
http://www.burke.com

Activity Concept
HP Printer software manager tells customers when to re-order supplies.  Grocery store knows when to order McCain's french fries. Dell article ineCompany Now on Michael Dell's strategy with database management. Database management for B2B online - show example of e-com site on Diwa Products http://learn.senecac.on.ca/~pli1/diwa/main.html- need permission from team

Teachers: Expand this Activity

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In Chapter
http://www.toofaced.com
http://www.chapters.indigo.ca
http://www.lazboy.com
http://www.meadjohnson.ca
http://www.clearly.ca
http://www.aircanada.ca
http://www.monster.ca

Activity Concept
Looking at female CEO's ie Joy Covey at Amazon.com http://www.forbes.com/global/1999/0405/0207024a.html
Oprah Winfrey and Oxygene site
http://oprah.com
Judy Estron - senior Vp at Cisco Systems
http://www.nwfusion.com/news/power99/estrin.html
HP's Carly Fiorino - http://www.businessweek.com/1999/99_31/b3640001.htm?scriptFramed
Meg Whitman - CEO of eBay
http://www.businessweek.com/2000/00_20/b3681011.htm
Candice Capenter - founder of iVillage
http://www.fastcompany.com/realtime/monterey/mentors/ccarpenter.html
Mary Meeker - Managing director, Morgan Stanley Dean Witter
http://www.time.com/time/digital/cyberelite/40.html

Teachers: Expand this Activity

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Feaured URLs: http://www.deltafaucet.com
http://www.faucetdirect.com

Research Sites
http://www.cyberdialogue.com
http://www.decisionanalyst.com
http://www.researchinfo.com
http://www.surveysite.com

In chapter
http://www.quakeroatmeal.com
http://www.gatorade.com (Flash versionfaulty)
http://www.cocacola.com
http://www.gilette.com/company/ataglance.html
http://www.gilette.com/company/mission.html
http://www.alta-vista.com
http://www.askjeeves.com
http://www.directhit.com
http://www.excite.com
http://www.hotbot.com
http://www.go.com
http://www.ipl.org
http://www.lycos.com
http://www.northernlight.com
http://www.cs.colostate.edu/~dre
http://iling/smartform.html
http://www.w3.org/vl
http://www.yahoo.com
http://www.goto.com
http://www.google.com
http://www.inktomi.com
http://www.looksmart.com
http://www.search.msn.com
http://search.netscape.com
http://www.ama.org
http://stats.bis.gov/csxprod.htm
http://www.bank-banque-Canada.ca
http://www.cardmedia.com
http://www.corporateinformation.com
http://www.canada.gc.ca
http://www.cyberatlas.com
http://www.dowjones.com
http://www.ends.com
http://www.findsvp.com
http://www.geographic.com
http://www.lexus-nexis.com
http://www.finsonline.com
http://www.prb.org
http://www.umi.com
http://www.scip.org
http://www.theglobeandmail.com
http://www.sensus.gov
http://www.wardsauto.com
http://www.worldopinion.com
http://www.cyberdialogue.com
http://greenfieldonline.com
http://www.bmiltd.com
http://acnielsen.com
http://www.yankelovich.com
http://www.icpsr.umich.edu/gss
http://www.raosoft.com/raosoft
http://acop.com
http://www.autonomy.com
http://www.acnielson.com
http://www.infores.com
http://www.cc.gatech.edu/gvu/user_surveys
http://www.users.interport.net/~zang/personality.html
http://www.utne.com/lens/bms/9bmseq.html
http://future.sri.com/vals/valshome.html
http://www.hermes.bus.umich.edu/cgi-bin/spsurvey/questi.pl
http://www.survey.net
http://www.prusec.com/quiz.htm
http://www.dssresearch.com/mainsite/surveys.htm

Activity Concept
 

Teachers: Expand this Activity

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In Chapter

http://www.viarail.com
http://www.maytag.com
http://www.nutrasweet.com
http://www.fastlane.net/~apetro/stevia.htm
http://www.scip.org
http://www.yahoo.com
http://www.businesswire.com
http://www/prnewswire.com
http://www.spycompany.com
http://www.harley-davidson.com
http://www.suzukicycles.com
http://emporium.turnpike.net
http://www.oc.ca
http://www.music.ecu.edu/cassat/Cassat.html
http://www.main.nc/us/haywoodnc/artsandculture/cassat.html
http://lamb.swcollege.com

Activity Concept
Coca Cola VS Pepsi Cola? Old Navy vs The Gap? What are other famousrivalries and how do they counter each other's campaigns - ie McDonalds,Burger King, Wendy's, Colonel Saunders.

Teachers: Expand this Activity

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In Chapter
http://www.rubbermaid.com
http://www.fujifilm.net
http://www.tylenol.com
http://www.hp.com/abouthp/environment
http://www.marriott.com
http://www.levi.com
http://www.benjerry.com

Activity Concept

Teachers: Expand this Activity

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Feaured URL: http://www.heinz.com

Vignette:

In Chapter

http://www.keebler.com
http://www.healthychoice.com
http://www.altavista.digital.com
http://www.altavista.com
http://www.palm.com/newspromo/index.html
http://www.wendys.com/the_ads/ads_frame.html
http://www.pizzahut.com
http://www.fritolay.com

Activity Concept
Teachers: Expand this Activity

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In Chapter
http://www.aircanada.ca/aeroplan(online)
http://www.daimlerchrysler.ca/chrysler/en/index.html
http://www.citizensbank.ca/personalbanking/chequingsavings.html
http://www.amazon.com
http://www.mec.ca (online)
http://www.grocerygateway.com
http://www.na.heartandstroke.ca (online)
http://www.abc-canada.org
http://www.vanaqua.org (online)
http://www.charity.ca (this should be listed at least once as http://www.charity.ca - - in question section)
http://www.exit.ca (Discussion and Writing Questions)
http://www.airmiles.ca (Discussion and Writing Questions)

Activity Concept
Teachers: Expand this Activity

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Vignette http://www.dell.ca

In Chapter
http://www.oneida.com
http://autobytel.ca
http://carpoint.msn.com
http://www.kraftfoods.com
http://www.starbucks.com
http://www.autotrader.ca
http://www.generalmills.com
http://www.nestle.com
http://adpaccorp.com
http://www.amazon.com
http://www.viarail.ca
http://www.burton.com

Activity Concept

Teachers: Expand this Activity

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In Chapter
http://www.grogate.com
http://www.exe.com (online)
http://www.geis.com (online)
http://www.grandandtoy.com (online)
http://www.isn.com

Activity Concept: check out what happened to WebVan - how hasAmazon solved distribution issues?
Teachers: Expand this Activity

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In Chapter
http://www.borderfree.com
http://www.etronics.com
http://www.mec.ca
http://www.dineaid.com
http://www.toysrus.com
http://www.leevalley.ca
http://www.tsc.ca
http://www.retailcanada.com
http://www.ca.shopping.yahoo.com
http://www.chapters.indigo.ca
http://www.fromheretomaternity.com
http://www.landsend.com
http://www.reflect.com
http://www.loblaw.com
http://www.auchan.com
http://www.roots.com/about_roots/our_story/our_story.html
http://www.roots.com/about_roots/press_releases/usoc_feb_09_01.html
http://www.walmart.com/cservice/aw_samsway.gsp
http://www.canadianbusiness.com/magazine_items/1999/dec31_99tlc.shtml
http://www.mmmeatshops.com
http://www.statcan.ca/english/Pgdb/People/Families/famil27a.htm
http://www.cic.gc.ca/english/pdffiles/pub/1993stats.pdf
http://inventors.about.com/science/inventors/library/inventors/blvendingmachine.htm
http://www.ikea.ca/about_ikea/about.asp
http://strategis.ic.gc.ca/SSG/ct01067e.html
http://www.phonebusters.com/Eng/Statistics/canada_stats1_2000.html
http://statcan.ca/english/research/56F0004MIE/56F0004MIE01003.pdf
http://www.retailcouncil.org/ceoreport/section1/ibmrcc_lead_page.html
http://e-com.ic.gc.ca/english/index.html
http://www.bizreport.com/news/2000/01/20000112-5.htm
http://www.marksworkwearhouse.ca
http://www.strategymag.com/articles/magazine/19991025/27061.html
http://about.com

Activity Concept
Teachers: Expand this Activity
 

Top of Page

In Chapter
http://www.kraftfoods.com (online)
http://www.columbiahouse.com (online)
http://www.fragrance.com   (http://www.fragrancenet.com)
http://www.footlocker.com (online)
http://www.energymarketplace.com (online)(not found)
http://www.ebay.com
http://www.onsale.com (goes to egghead.com)
http://www.eworldauction.com
http://www.gene.com (online)
http://www.iflyswa.com (online)
http://www.smithhawken.com (online)
http://www.smithandhawken.com (online)
http://www.christmasdepot.com(online)
http://www.ups.com (online)
http://www.autoconnection.com (Summary)
http://www.att.com (Summary)
http://www.mci.com (Summary)
http://www.sprint.com (Summary)
http://www.gte.com (Summary)
http://www.bluejays.ca (Video Case bibliography)

Activity Concept
Teachers: Expand this Activity

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Vignette: http://www.fritolay.com

In Chapter
http://www.nabisco.com
http://www.burgerking.com
http://www.globeandmail.ca
http://www.nationalpost.ca
http://www.upjohn.com
http://www.Tdwaterhouse.ca
http://www.dbrs.com
http://www.marykay.com
http://www.boyneusa.com

Activity Concept

Teachers: Expand this Activity

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Vignette:

Featured URL: http://www.molson.ca

In Chapter
http://www.zyrtec.com
http://www.roche.com
http://www.starkist.com
http://www.shaw.ca
http://www.cbc.ca/sites/cblt
http://www.oaac.com
http://www.muchmusic.com/surfrhut
http://www.adsonwheels.com
http://www.autowraps.com
http://www.womenswire.com
http://www.aptn.ca
http://www.bravo.ca
http://www.clt.ca
http://www.cmt.ca
http://www.thecomedynetwork.ca
http://www.much.ca
http://www.ytv.com
http://www.wattsgroup.com/nch/sr0101.htm
http://www.coolsavings.com
http://www.timhortons.com
http://www.BMW.ca
http://www.redroof.com
http://www.nikebiz.com

Activity Concept

Teachers: Expand this Activity

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In Chapter
http://www.youtopia.com (online)
http://www.phoenix.com (online)  in the chapter page 4-9 this URL needs to be bold and add ".com")
http://www.nikeinp.ca (needs full URL in bold p. 4-19)
http://www.chapters.indigo.ca (online) add http:// to URL
http://www.sap.com/crm
http://www.HMV.com (online)
http://www.columbiahouse.com (online)
http://www2.doubleclick.net/ca
http://www.acarta.com (online) add http:// to URL
http://www.chatelaine.com - add http:// and bold
http://www.specialk.ca - add http:// and bold
http://www.llbean.com - (online)
http://www.realfacilities.com (add http:// to URL)
http://www.realfacilities.com/index.asp (catch photo)
http://www2.garden.com (online) this URL and http://www.garden.com not responding - need to revisit
http://www.gap.com (online)
http://www.bluejays.ca (video case) new URL is http://bluejays.mlb.com

Activity Concept
Locate other sites that personalize the product for the customer.
Teachers: Expand this Activity

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Featured URL: http://www.getrealgirl.com - re: getrealgirl doll
ideas
http://www.ty.com - beanie babies
http://www.beargear.com
http://www.gund.com
http://www.Barbie.com
http://www.muppets.com

In Chapter
http://www.dell.com
http://www.dell.ca
http://support.dell/co
http://support.dell.com/us/en/askdudley/index.aspm/askdudley
http://www.business.unbsj.ca
http://www.dal.ca
http://www.mcmaster.ca
http://www.innovatia.net
http://www.learnsoft.ca/lansbridge.html
http://www.landsend.com
http://www.mysimon.com
http://www.ebay.com
http://www.priceline.com
http://www.smtwtfs.net
http://www.amazon.com
http://www.fedex.com
http://www.pbs.org/internet/timeline/timeline-txt.html
http://www.nua.ie/surveys/how_many_online/index.html
http://www.nua.com
http://www.neilsen.ca/sect_fastfacts/index._ff_inter.htm
http://strategis.ic.gc.ca/engdoc/main.html
http://www.ipsoreid.com/media/content/displaypr.cfm?id_to_view=1229
http://www.newsbytes.com/news/01/165542.html
http://www.nua.ie/surveys/index.cgi?f+VS&art_id=905356776&rel=true
http://www.nua.ie/surveys/index.cgi?f+VS&art_id=905356775&rel=true
http://www.nua.ie/surveys/index.cgi?f+VS&art_id=905356501&rel=true
http://www.scarborough.com/scarb2000/press/pr_internetstudy1.htm
http://www.centris.com/subannounce.htm
http://www.nua.com
http://www.itracks.com
http://www.opinionsite.com
http://www.altavista.com
http://www.altavista.ca
http://www.yahoo.com
http://www.yahoo.ca
http://www.google.com
http://www.submit-it.com
http://www.scorecheck.com
http://www.adage.com
http://www.demographics.com
http://www.hbr.com
http. www.statcan.com
http://www.uscensus.gov
http://www.strategis.gc.ca
http://www.statusa.gov
http://www.nafta.net
http://www.ec-centre.com
http://www.business.unbsj.ca
http://ecommerce.vanderbilt.edu
http://www.vanderbilt.edu/research.html
http://wwqw.wsj.com
http://www.time.com
http://www.cnn.com
http://www.ecommercetimes.com
http://www.business20.com
http://www.forrester.com
http://www.gartner.com
http://www.djnr.com
http://www.dialog.com
http://www.argo-navis.com/competence.dmdigest/index.htm
http://www.mmgco.com/isales
http://www.ec-centre.com
http://www.angusreid.com
http://www.itracks.com
http://www.nedstat.com
http://www.tide.com
http://www.surveysite.com
http://www.websurveyor.com
http://www.surveysaid.com
http://www.thestandard.com/article/0,1902,7477,00.html
http://www.nua.com/nkb/index.cgi?f+VA&art_type+NT&art_id=619
http://future.sri.com/VALS/VALSindex.shtml
http://www.walmart.com
http://www.macys.com
http://www.pepsi.com
http://www.coke.com
http://www.hog.com
http://www.tide.com
http://www.landsend.com
http://www.amazon.com
http://www.carcostcanada.com
http://www.mysimon.com
http://www.dealtime.co.uk
http://www.checkaprice.com
http://www.internetmall.com/29142393645
http://www.ebay.com
http://www.half.com
http://www.priceline.com
http://www.egghead.com
http://www.demandline.com
http://ukonlineshop.about.com/aboutuk/ukonlineshop/library/weekly/aa082800a.htm
http://www.uniondream.com/GB_EN/index.cfm
http://www.letsbuyit.com/en_GB/index.jhtml?_requestid=67060
http://www.napster.com
htttp://www.aircanada.com
http://www.mazda.com
http://www.ford.com
http://www.cybermall.com
http://www.smallbizinfocentre.com
http://www.macys.com
http://www.maceys.com
http://www.innovatia.com
http://www.innovatia.net
http://www.sandbox.com
http://www.amazon.com
http://www.staples.com
http://www.sears.com
http://www.e-commercesociety.com
http://www.smallbizinfocentre.com
http://www.e-coupons.com
http://www.atlanta.com
http://www.iWon.com
http://www.pepsi.com
http://www.gvu.gatech.edu/user_surveys/survey-1998-10/graphs/graphs.html#general
http://www.wilsonweb.com/wmt5/product-difference.htm
http://www.computerworld.com/cwi/story/0.1199.nav47_sto41939.00.html
http://www.nua.ie/surveys/index.cgi?f+VS&art_id=90536638&rel=true
http://www.landsend.com
http://www.sears.com
http://www.altavista.com
http://www.altavista.ca
http://www.yahoo.com
http://www.yahoo.ca
http://future.sri.com/VALS/VALSindex.shtml
http://www.businessweek.com/1998/17/b3575155.htm
http://www.webwatchdog.com
http://www.bizrate.com
http://www.smallbizinfocentre.com

Activity Concept
Critical analysis of web sites as marketing tools. Set up criteriaand list categories of sites on which anaysies can be done. For example- Honda dealerships in Toronto area in Ontario - which ones reach the customerfor used cars.

Teachers: Expand this Activity

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Featured URL: http://www.cocacola.com

In Chapter

Activity Concept

Teachers: Expand this Activity

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